Broadcasting for Change: Empowering Young Women Through Media in Tanzania

The project aims to empower young women and girls across Tanzania to make their own decisions regarding their social economic and political rights by launching a new iteration of its nationally recognized youth radio show "Niambie" centered on transforming young women and men's attitudes towards women's rights and gender equality. Project activities include weekly radio programmes daily social media content and live community events that focus on a wide range of women’s rights issues and promoting gender equality. The project also builds connections linkages and referrals to locally available services that support the social economic and political rights of young women and girls. The project works to expand the reach of the show’s media content reinvigorate its audio output and invest in visual content for social media and television. In parallel the project trains a new generation of young women and men presenters and producers to lead and develop local sister-shows that promote gender equality and raise awareness on issues affecting women and girls in Tanzania. By working closely with the government civil society and multilateral organizations the project also amplifies the gender equality messages of these partners.

The expected outcomes for this project include: (1) strengthened production of gender-sensitive and gender-transformative media that supports the social economic and political rights of young women and girls; (2) increased supportive attitudes by young women and men towards young women’s social economic and political participation; and (3) increased use by target audiences of services and resources that support the social economic and political rights of young women and girls.