Empowerment & Equality of Women and Girls

This project seeks to drive behavioural and social change for gender equality and the empowerment of women and girls through the use of mass media community radio stations and video production groups. Project activities include: (1) working with mainstream media outlets and civil society to advocate for gender equality and women’s empowerment among decision-makers leaders and journalists; (2) working with radio stations and video production groups at the community level to enable women girls men and boys to voice their opinions about gender equality and promote social change; and (3) raising awareness of the coronavirus (COVID-19) by disseminating accurate information on the virus from a gender perspective in the first year of the project’s operation.

The expected outcomes for this project include: (1) enhanced coordination systematization and implementation of a strategic advocacy agenda for the empowerment of women and adolescent girls and gender equality; (2) increased adoption of gender-responsive attitudes social norms and behaviours among decision-makers influencers and journalists; (3) increased adoption by targeted communities of gender-equal attitudes behaviours and norms on social issues and COVID-19 prevention affecting women girls men and boys; and (4) increased awareness of women men girls and boys in targeted communities on COVID-19 prevention from a gendered perspective.