International Trade Centre - Institutional Support 2011

Results achieved from December 2010 to December 2011 include: (1) 2 497 businesses received training in formulating and implementing a business strategy; 51 trade development strategies developed with the support of the ITC; and 113 networks on trade created within countries to enable decision-makers to understand business needs and create an environment conducive to business. (2) In Kenya international market analysis and knowledge sharing on trade enabled stakeholders in the tree-fruit sector to gain a better understanding of market trends the strategic approach of competitors and their comparative advantage. This knowledge will be used to develop a five-year sector development plan to boost Kenyan tree-fruit exports. (3) As a result of an ITC study on the tariff and non-tariff measures applied by malaria-endemic countries to imports of anti-malarial products Cameroon Ghana Madagascar and Zimbabwe have committed to eliminating tariffs applied to these products. This will enable more affordable treatment for sufferers as well as prevention of malaria in these countries. (4) Staff of the Department of Agriculture in South Africa developed five in-depth research reports on export opportunities for South African agricultural products following an intensive training programme on market analysis. The department has improved its services to South African exporters of agricultural goods by providing this information and awareness to its client base who are able to make more informed exporting decisions. (5) In 2011 ITC worked closely with the Enhanced Integrated Framework and the WTO to build awareness of gender issues in trade and was able to mainstream gender into seven-country trade study updates as well as into the WTO workplan on Aid for Trade in Rwanda. The programme also conducted research in conjunction with the International Federation of Business and Professional Women (BPW) to develop a deeper understanding of the gender make-up of key secto